Cadence

Cadence is built on an uncomfortable truth of agency life: clients rarely leave over bad work — they leave over silence. It turns the weekly client update from a dreaded blank page into a five-minute structured ritual, delivers it as a designed Friday Digest, and closes the loop with read receipts.

The client never logs into anything. The digest lands in their inbox, reads in two minutes, and tells the agency it was opened.

The research sat in the agency-client relationship itself: post-mortems of churned retainers, the way account leads describe update-writing ('I put it off because it takes an hour to figure out what to say'), and the client side — what they actually want to know is narrow: what happened, what's next, is anything blocked.

That three-question shape meant the blank page was the real enemy. Structure the questions and the update writes itself; the composer is essentially a form that produces prose.

Instead of a portal clients won't visit, Cadence produces a single weekly artifact with a name, a schedule, and a design. The digest is the product; the app is just the pen. Its three-column composer mirrors the three questions clients actually have, so drafting is assembly rather than authorship.

Zero client effort is a hard rule: no accounts, no logins, no 'view in browser' hostage-taking. And because a ritual needs proof, read receipts close the loop — the agency doesn't wonder whether the silence-repair is working; it sees the open timestamps.

The live product runs the full loop: onboard, draft in the three-column composer, preview the digest as the client will read it, set it to SCHEDULED, and watch the read-receipt cards fill in as clients open.