Work
Each piece solved a real communication or business problem — judged as work, not as a demonstration of how it was made.
Build
Products, sites, and software — shipped, not just designed.
Landing Pages · Chief Francis Omatseye Foundation
A legacy foundation whose digital presence undersold the trust it had already earned offline
- Objective
- Give a well-regarded foundation a site that reads as credible to funders, partners, and the communities it serves — without the templated-NGO look most foundation sites default to.
- Outcome
- A site the foundation now points to directly in funding conversations, instead of apologizing for it.
Launch
Campaigns, films, and commercials that solved a communication problem.
Founder Videos · Personal Project
How does a solo founder announce a product launch without looking like every other founder announcement
- Objective
- Prototype a founder-facing announcement film that carries the authority of a real launch moment — testing pacing, voiceover restraint, and visual rhythm for future client founder videos.
- Outcome
- A reusable creative template for founder-led launch moments, since built into the Launch division's Founder Videos offering.
Campaigns · Personal Project
How would a Nigerian fintech launch a new product without leaning on the same three visual clichés every fintech ad uses
- Objective
- Develop a full concept campaign — positioning, hero commercial, and social cutdowns — for a hypothetical fintech product launch, avoiding the neon-and-stock-footage default of the category.
- Outcome
- A complete campaign package (strategy through delivery) used as the working template for the Launch division's Campaigns offering.
Product Films · Personal Project
Most SaaS launch videos are feature tours. This one had to be about the decision the product removes.
- Objective
- Build a product film that sells the outcome of a SaaS dashboard rather than narrating its feature list — testing a format for future product-launch clients.
- Outcome
- The working template for the Launch division's Product Films offering.
Write
The fiction and criticism behind the same thesis.
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